👋 I’m Ji-Sook,
product design leader and mentor

I’m on a mission to uncover the “why”, “who”, and insights to create meaningful human experiences. Here’s what I bring on my mission:

  • Design leadership with 15 years of experience across user research, problem solving, and product design

  • Embracing ambiguity to find the sweet spot between user and business goals, drawing from work across startups, ecommerce, HR tech, and agencies

  • Cross-functional collaboration with product, engineering, research, and content teams to breaks down silos and drive strategy and outcomes

  • The 3 Cs of curiosity, creativity, and critical thinking for myself and to my team, as a people manager of 3 and team lead for 10

Featured Projects

Personalized Guidance

PRODUCT DESIGN

Benefits Admin Portal

PRODUCT DESIGN

Wellbeing Programs

PRODUCT DESIGN

Research & Experiential Design Strategy

University Audience Profile

RESEARCH

Pandemic’s Workforce Impact

RESEARCH

Swatch x 007 Pop-Up Store

EXPERIENTIAL DESIGN STRATEGY

Multisensory Dining

EXPERIENTIAL DESIGN STRATEGY

Reviews by My Mentees

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