👋 I’m Ji-Sook,
product design leader and mentor
I’m on a mission to uncover the “why”, “who”, and insights to create meaningful human experiences. Here’s what I bring on my mission:
Design leadership with 15 years of experience across user research, problem solving, and product design
Embracing ambiguity to find the sweet spot between user and business goals, drawing from work across startups, ecommerce, HR tech, and agencies
Cross-functional collaboration with product, engineering, research, and content teams to breaks down silos and drive strategy and outcomes
The 3 Cs of curiosity, creativity, and critical thinking for myself and to my team, as a people manager of 3 and team lead for 10

Featured Projects

Personalized Guidance
PRODUCT DESIGN

Benefits Admin Portal
PRODUCT DESIGN

Wellbeing Programs
PRODUCT DESIGN

Research & Experiential Design Strategy

University Audience Profile
RESEARCH
Pandemic’s Workforce Impact
RESEARCH

Swatch x 007 Pop-Up Store
EXPERIENTIAL DESIGN STRATEGY
Multisensory Dining
EXPERIENTIAL DESIGN STRATEGY