👋 I’m Ji-Sook, 
a product design leader and mentor
I’m also a language learning enthusiast (~B2 in 🇩🇪🇫🇷, dabbling in 🇮🇹🇧🇷) with a modest Swatch collection who likes to navigate ambiguity to solve both jigsaw puzzles and product/UX problems. I’m on a mission to uncover the “why”, “who”, and insights to create meaningful human experiences. Here’s what I bring:
Design leadership with 15 years of experience blending user research, problem solving, and product/UX design across startups, ecommerce, HR tech B2B, and agencies
Cross-functional collaboration with product, engineering, research, content, and design system teams to breaks down silos and drive strategy and outcomes
The 3 Cs of curiosity, creativity, and critical thinking for myself and to my team, as a people manager of 3 and team lead for 10 across design, research, and content
        
        
      
    
    Featured Projects
        
        
      
    
    AI Assistant for Reports
PRODUCT DESIGN
        
        
      
    
    Personalized Guidance
PRODUCT DESIGN
        
        
      
    
    Benefits Admin Portal
PRODUCT DESIGN
        
        
      
    
    Wellbeing Programs
PRODUCT DESIGN
        
        
      
    
    Research & Experiential Design Strategy
        
        
      
    
    University Audience Profile
RESEARCH
Pandemic’s Workforce Impact
RESEARCH
        
        
      
    
    Swatch x 007 Pop-Up Store
EXPERIENTIAL DESIGN STRATEGY
Multisensory Dining
EXPERIENTIAL DESIGN STRATEGY